HOME

About Me

18 years of business acumen, strategy and creative problem-solving to drive growth.

Pravin spearheads BigBrandTheory, a Global Branding Consultancy, specializing in architecting 21st Century Brands.

A certified Change & Innovation Leader from the Indian School of Business (ISB), he is a futurist whose core is visionary thinking, consumer behaviour, branding, new media, technology, leadership and change, and entrepreneurship.

He has been a growth catalyst for more than 100 brands. He has been an integral part of largescale rebranding programs for global brands. Financial services, CPG, manufacturing, electronics, E-commerce and gaming are just a few categories that he has extensively worked for in the space of strategy, branding, business and brand acceleration. He leads with innovation and strategic thinking.

Co-creator of multiple new ventures and growth strategies – creation is the fuel that keeps him going. Relentlessness being his virtue, he wakes up with a mind full of ideas that will power up the brands he is a custodian of. Strategic intellect that auto-architects structures, theories, approaches and market outreach. An entrepreneurial spirit that never ceases.

When he is not working, he is reading or watching Sci-Fi movies.

Hey, I am Pravin, a ceaseless entrepreneur. This blog is my little initiative to connect, share and evolve.

Pravin Shah
Optimist. Believer. Entrepreneur.

Reach me on
pravin@bigbrandtheory.in